Summer Splash
Packaging Design
Summer Splash is an adult beach beverage designed to make adults feel like a kid again. It’s alcoholic mixed drinks inside of a juice box... I mean come on.
Vibrant, Refreshing, Beachy
Solving The Problem- The packaging is a completely recyclable paper product so you don’t have to worry about glass breaking. The container stands tall and slender with ergonomic bowed in edges so it’s easier to hold.
Closing Thoughts- The liquified colored patterns represent the flavors inside of each ranging from Mojitos, Sangria, Pina Coladas, and Margaritas. The logo itself features a female character in her shades to help reinforce that idea of a cool summer drink that connects with the target audience.